Reach Social Shoppers on the Path to Purchase

Today’s digitally-savvy shoppers are increasingly leaning on online destinations and social networks to prepare for their shopping trips. Social media is influencing consumers’ purchase decisions, with 92% of people more inclined to purchase from a company that makes use of social media channels.1 Understanding how consumers shop can help brands reach them right before their next store visit.

Message Shoppers in their Facebook News Feeds

Our newly unveiled solution, Audience Xtend™ Social, helps brands extend their reach by leveraging our proprietary purchase intent data to place ads within Facebook users’ News Feeds. Our key differentiator is the richness of our intent data – we can identify consumers who are about to shop. And with 40% of time on Facebook spent in the News Feed,2 it's a great place to message shoppers. Other solution benefits include:

Exclusive access – Through our propriety intent data, and with 92% of our audience utilizing Facebook, we can help you reach shopping segments on one of the leading social networks.3
Engagement – Coupons are the top reason consumers “Like” brands on Facebook.4 We can help you pique consumer engagement & activations via our industry-leading coupon technology.
Scale – With Facebook's leading 28% share of display ad impressions, Audience Xtend Social offers scalable touch points to reach shoppers right before store visits.5

How It Works

Here’s how Audience Xtend Social works as a shopper gets ready for her next stock-up trip.

Activate Shoppers and Their Friends

Whether you’re promoting your brand’s products or offers, utilize our proprietary intent data to reach a ready-to-buy audience on Facebook. Audience Xtend Social helps brands maximize the benefits of Facebook's industry-leading share of online usage time and advertising touch points. 

1Accenture Interactive, Today’s Shopper Preferences: Channels, Social Media, Privacy and The Personalized Experience, November 2012; 2 Rocket Fuel, 2013; 3 Nielsen @Plan, 2013; 4 ExactTarget, 2011; 5 comScore, 2012

To find out how you can activate a valuable audience on Facebook, fill out the form below and a Incorporated representative will contact you. You may also call (650) 605-4600 or email


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