Overview: Holiday campaign delivers sweet success
Category: Food
Product: Confections
Client Goal: Drive seasonal incremental purchases and steal share of requirement from key competitors.
Program Facts: The week-long program included full site sponsorship on Coupons.com as well as a coupon for $1.00 off any two bags of chocolate candy on the Digital FSI.
Methodology: GfK Custom Research collects data for their National Shopper Lab (NSL) from retailer frequent shopper programs, with approximately 23 million participating shoppers, and uses it for testing and evaluation purposes.
Results: By taking advantage of the scale and reach of the Digital FSI, the brand generated 88% incremental volume during key holiday weeks.
Source: 1 GfK Custom Research; 2 Google Display Benchmarks Tool
To find out how you can drive incremental volume during the holidays, fill out the form below and a Coupons.com Incorporated representative will contact you. You may also call (650) 605-4600 or email QuickClips@couponsinc.com.
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