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Leveraging Technology to Reach the "Always On" Consumer

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With 86 percent of Americans on the web and more than half owning smartphones,1 there's no denying that technology is transforming consumer engagement. It's changing how consumers watch their favorite shows, get their news and make purchase decisions.

 

The “Always On” Consumer

 

Through technology, consumers can discover the lowest price, find the best product and, ultimately, make a purchase—all on their terms. These “always on” consumers control how they consume and search for information.

 

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If your brand wants to effectively reach these consumers, you need to align your marketing efforts with how they want to connect with you. If you aren’t using the same channels consumers use and engaging when your consumers are in the pre-shop mode, your brand is missing a key opportunity to connect. By providing utility and messaging in the digital space, your brand can leverage this “always on” shift and benefit from reaching consumers anywhere, anytime.

 

Raise the Level of Conversation

 

Whether it’s through smartphones, Facebook, email or online media, look for ways to strategically engage with your consumers. Depending on your objective, get your message in front of the right consumers via the digital channels they’re already using.

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Brand Successes

 

Our solutions help brands succeed by driving incremental volume, brand awareness, increased sales and more.

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The Future is Digital

 

The impact of technology on consumers’ daily lives and how brands engage consumers show no signs of slowing down. In fact, digital (paperless) coupons are forecasted to surge in popularity, with a nearly 900 percent projected increase by 2015.7 Now is the time for brands to capture more consumers by embracing digital and providing utility via these channels.

1Simmons Fall 2012, 12-month survey; 2Interpret, “The Evolution of TV Everywhere,” October 2012 via eMarketer; 3Deloitte, “The Mobile Influence Factor in Retail Sales,” June 2012; 4Coupons.com Internal Reporting; 5GfK Dimestore; 6Client’s Internal Data (vs. YAG); 7Inmar, March 2013 via newsobserver.com

 


To find out how you can drive consumer engagement with digital campaigns, fill out the form below and a Coupons.com Incorporated representative will contact you. You may also call (650) 605-4600 or email QuickClips@couponsinc.com.

 

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