Current Issue

Social Coupon Program Bolsters Brand’s Facebook Presence

QC_Q4_2012_takeaways-SocialOverview:
Coupons.com heats up frozen food brand’s social media initiative

Category:
Frozen Food

Client Goal:
To win new Facebook fans using a coupon and benefit from word-of-mouth marketing to drive trial usage.

Program Facts:
Food manufacturer utilized an offer pod to boost traffic to the coupon on its Facebook page and increase daily coupon prints. The Facebook coupon was powered by Coupons.com’s turnkey Brandcaster Social app.

Results:
By harnessing the power of Coupons.com’s social media solution, the brand elevated its social media presence. Facebook-enabled coupons helped win over new fans and provided content conducive to viral marketing.

QC_Q4_2012_Media-stats-cs

Social media program achieved a 21% increase in overall fans
Brand page experienced the multiplier effect with fans' news feeds helping to generate approximately one incremental visit from fans' friends for every four new "Likes"

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To find out how you can boost your brand's social media presence, fill out the form below and a Coupons.com Incorporated representative will contact you. You may also call (650) 605-4600 or email QuickClips@couponsinc.com.

 

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