Current Issue

Restaurant Chain Drives New Product Trial and Awareness with Digital FSI

New sandwich gets customers in the door


Chicken Sandwich

Client Goal:
To determine the effectiveness of online couponing at driving product trial, awareness and consideration of a new product.

Program Facts:
The client tested multiple media channels, including online banner ads, on ten of the web’s largest advertising networks, including All networks drove traffic to the client’s promotional microsite offering a coupon (powered by for a free sandwich with the purchase of a drink.

Results: outperformed the nine other digital networks in driving click-throughs and coupon prints.

QC_Q4_2012_QSR-cs-stats was allocated only 2% of the digital media impressions yet delivered 75% of the total coupons printed
Compared to the other nine networks, was the #1 performer, driving 33% of traffic
The banner impression click-through rate for was 28x higher than the other nine networks averaged
Those arriving from went on to print 5x more coupons



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