Current Issue

Digital FSI Attracts New Buyers and Fosters Long-Term Brand Loyalty

QC_Q4_2012_takeaways-DFSIOverview:
Detergent brand gets a load of new buyers making more repeat purchases

Category:
Laundry Care

Client Goal:
To determine the different purchase behavior between new buyer Digital FSI redeemers (test) and new buyer non-redeemers (control) over a nine-month period to measure the long-term value of the Coupons.com user.

QC_Q4_2012_detergent-cs-timeline





Program Facts:
Coupon for $1.50 off any one laundry care product placed on the Digital FSI Network during a two-week promotion and had a 60-day expiration period.

Methodology:

GfK Custom Research collects data for their National Shopper Lab (NSL) from retailer frequent shopper programs, with approximately 23 million participating shoppers, and uses it for testing and evaluation purposes.

Results:
The Digital FSI drove over 54% trial during the campaign period and over 37% repeat buyers to the brand in the post period.

Campaign Period

QC_Q4_2012_promo-cs-stats-campaign


Post-Campaign Period



QC_Q4_2012_promo-cs-stats-postcampaign


QC_Q3_2012_download_success_story_button


 


Learn how you can gain new buyers and drive long-term brand loyalty. Fill out the form below and a Coupons.com Incorporated representative will contact you. You may also call (650) 605-4600 or email QuickClips@couponsinc.com.

 

We appreciate your feedback and we'll get back to you very soon.

Follow us using RSS Follow us using RSS Follow us on Twitter Follow us on Facebook