Current Issue

Digital FSI Attracts New Buyers and Fosters Long-Term Brand Loyalty

Detergent brand gets a load of new buyers making more repeat purchases

Laundry Care

Client Goal:
To determine the different purchase behavior between new buyer Digital FSI redeemers (test) and new buyer non-redeemers (control) over a nine-month period to measure the long-term value of the user.


Program Facts:
Coupon for $1.50 off any one laundry care product placed on the Digital FSI Network during a two-week promotion and had a 60-day expiration period.


GfK Custom Research collects data for their National Shopper Lab (NSL) from retailer frequent shopper programs, with approximately 23 million participating shoppers, and uses it for testing and evaluation purposes.

The Digital FSI drove over 54% trial during the campaign period and over 37% repeat buyers to the brand in the post period.

Campaign Period


Post-Campaign Period




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